Workman Publishing
Logo Concept for Workman, a publishing house that's celebrated for its quirkily fun, vibrant, and practical non-fiction books.
This logo concept draws inspiration from founder Peter Workman’s belief that publishing books is akin to "tilting at windmills"—a nod to Don Quixote. It’s a battle you can’t truly win, meaning long-term success requires pure, unadulterated passion.
Visually, the mark evokes the hypnotic, endless flipping of pages when you get lost in a great book. The windmill’s five blades—shaped like turning pages—represent Workman’s five core imprints.
