Valhöll fasteignasala
Established in 1995, "Valhöll" is a well-respected Icelandic real estate agency that recently entered an exciting new chapter under new ownership, prompting a complete modernization of its visual identity. The previous logo lacked distinctiveness in a crowded market and suffered from a conceptual disconnect, using a Greek temple motif that clashed with the agency's rich Norse mythology namesake. The newly designed logo directly addresses these challenges by inverting the old triangular roof element into a majestic, royal "V" that evokes the grandeur of Valhalla, while the negative space within the monogram subtly outlines the shape of a house. Further rooting the brand in its Nordic heritage, the roofline silhouette is set at a 37-degree angle—a common architectural feature in Northern Scandinavia for managing snowfall—resulting in a unique, conceptually rich mark built for the agency's future.
"Halldór Smári worked with us on the rebranding of our brand at Valhöll Real Estate. He showed tremendous initiative and far exceeded our expectations in his approach and professionalism. His designs are consistently clever, forward-thinking, and demonstrate a deep understanding of what we are aiming for. I couldn't recommend Halldór Smári highly enough."

Óskar H. Bjarnasen / CEO
Valhöll fasteignasala