Pursue Iceland
Originally founded as Iceland Soccer Travel, Pursue Iceland rebranded after expanding into golf and educational trips made its original name too narrow for its evolving mission. The new visual identity features a fluid, ribbon-like letter "P" that draws form from two core concepts: the flowing movement of the Northern Lights and a winding road or path. This dual meaning perfectly captures the essence of the name "Pursue," reflecting the journey toward new adventures, the path to personal goals, and the unique Icelandic experiences the company provides. The result is a modern logo that is both deeply rooted in its homeland and expressive of a universal desire for exploration.
