LJ Seafood
LJ Seafood is an international distribution company specializing in premium, top-quality Icelandic fish, leveraging cutting-edge technology to manage everything from processing to swift global distribution. Because the company's previous logo suffered from technical scalability issues, illegible text at small sizes, and a complex color gradient, a clean and flexible new identity was developed to match its premium positioning. The updated monogram seamlessly intertwines the initials 'L' and 'J' to form an 'S' in the negative space, symbolizing the personal connections central to the business. Enhanced by two simple dots that transform the space into a subtle icon of two fish, the resulting logo provides a highly versatile, scalable, and modern mark fit for a global brand.
